Anomaly is a response to the widespread recognition in the industry that "the models are all broken" and "the traditional solutions are all becoming less and less effective." From the company's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" - something that deviates from the norm or from expectations. To that end, Anomaly fosters an extremely diverse and elastic set of skills; operates on a progressive and entrepreneurial business model; focuses on creating business solutions; and lastly, has a single bottom line - so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.
Top 3 Interesting Facts a #MAIP2017 Fellow Won't Find on the Agency's Website?
Some additional work that you won't find on our website:
Top 3 Interesting Facts or Things to Do in the Agency's Host City?
- It's New York City :)