Agency: Bernstein-Rein Advertising 

Location: Kansas City, MO


Twitter:  @Bernstein_Rein

Instagram:  @bernstein_rein




Our Agency Philosophy: We are a CONNECTION AGENCY.  We connect people and brands in ways that matter. First, we dig deep to capture the authentic purpose of each of our client’s brands. We carefully mine consumer analytics and insights to unearth the largest, most magnetic mind-set clusters of people drawn to a brand's purpose. Then we execute highly efficient brand and product ideas and experiences that our audience actively seeks out for themselves and their connections. There’s an inherent and inate magnetism between brands and people. We just give it a little push.  Our Agency Culture: The best descriptor of our agency culture is "clan."  Clan-oriented cultures are family-like, with a focus on mentoring, nurturing and doing things together. 


Top 3 Interesting Facts or Things to Do in the Agency's Host City?

  1. Our Beer.  KC is home to the largest specialty brewer in the Midwest.   The Boulevard Brewing Company offers everything from unfiltered wheat to pale ale to pilsner and ships its beers to more than 30 states across the U.S.  The brewery has been such success and growth, that it opened a visitors center this past summer with beer exhibits, a large tasting room and a retail shop.     
  2. Our Arts.  KC is acclaimed to have one of the most diverse arts and entertainment culture in the U.S.  Here's just a few things to whet your appetite:    
  3.  The American Jazz Museum is a jazz museum in the United States. Located in the historic 18th and Vine district in Kansas City, Missouri, in a building also housing the Negro Leagues Baseball Museum, it preserves the history of the American music: jazz. The museum features exhibits on Charlie Parker, Duke Ellington, Louis Armstrong and others. Items on display include a saxophone owned by Charlie Parker and various Down Beat awards. The Blue Room is a fully functioning jazz club on site, and the Gem Theatre across the street is a larger venue hosting jazz music. The museum is a Smithsonian Affiliate.   

- The Kauffman Center for the Performing Arts, is a center for music, opera, theater and dance.  The center presents a wide spectrum of entertainers and performances from around the world, including classical, pop, and jazz music, ballet and contemporary dance, Broadway productions, comedy shows and more. It is also the performance home to three of the region’s leading performing arts organizations—Kansas City Ballet, Kansas City Symphony, and Lyric Opera of Kansas City.   

- Take in a concert or a sporting event at the Sprint Center which is host to the many of the most popular concert tours in the world.  During college, professional and amateur sporting events a 16 LED screen scoreboard ups the excitement ante. Named the nation's fourth busiest arena and the world's 14th busiest live entertainment venue, by Pollstar Magazine (2014).  When your done, just walk (or take our trolley) to KC Power & Light District and enjoy over 50 unique bars, restaurants and clubs in the heart of downtown KC.   

- Speaking of sports, KC is a sports town.  We are home to 3 major sport teams: Kansas City Royals (2014 World Series champions...we had to say it), Kansas City Chiefs, our soccer team, Sporting KC (who won the U.S. Open Cup in 2015 and the Kansas Speedway, home of NASCAR racing.    

3.  Our 'Cue.  We're serious about our barbecue.  In fact, we brag about it often, and believe me, once you've tasted it, you will too! After all, we've been perfecting it since the 1900s.  KC has over 100 barbecue joints across the metro.  Our oldest, and probably best known literally the world over is Arthur Bryant's.  They began serving smoked meats in KC Garment district in 1908 from an alley stand and have become so good at what they do, that Presidents and major celebrities seek out this local dive.  Our newest entrant is Q39.  It's only a 2-year old concept, but in its short time, it has already become a local fan favorite (go early to get a seat--really, go early). Its owner, Rob Magee, is a former national barbecue champion and is an explorer of tastes and flavors, devising original sauces and rubs, always experimenting further and always using only the finest scratch ingredients.  






Top 3 Interesting Facts a #MAIP2017 Fellow Won't Find on the Agency's Website?

  1. 1. The concept of the Happy Meal was conceived over a breakfast our founder, Bob Bernstein was having with his son, our President Steve Bernstein, 40 years ago.  As the story goes, Bob was trying to engage his young son in a conversation, but Steve found reading the back of a cereal box much more interesting.  That little moment turned into a rather big idea that not only changed McDonald's, but dare we say, set the early bar for consumer engagement.   
  2. Creativity at BR is not just a saying, it's what we have counted on to fuel our entrepreneurial culture. That long-standing entrepreneurial culture is best demonstrated by our own successful retail endeavors.  We've been the largest franchisee of Blockbuster Video stores with over 100 locations.  We created Beauty Brands, a chain of salon/spa/beauty retail storeswith over 2,000 employees generating over $200 million annually.  Our latest start-up is, an e-commerce store that sells the world's largest colllection of germ-fighting products.  This experience has given us ability to have a unique point-of-view across multiple retail challenges that our client partners wrestle with everyday:  supply chain management, price elasticity, promotions management, P&L structure and optimization not to mention this experience has allowed us to refine and expand our core marketing abilities. We believe in cultivating entrepreneurialism so much that the BR 2016 Intern Capstone project supported a local organization, Veterans Community Project (VCP),  who mission it is to serve those who have served through the construction of 50 tiny homes in a KC community to be called Veterans Village which will provide shelter to homeless vets.   The interns developed brand identity system for the project.  And one of the founders loved the new logo so much that he had it permanently inked on his arm!     
  3. Our location is, itself, a daily inspiration that helps fire our creativity.  BR offices are locatedon the Country Club Plaza--known to us locals as "The Plaza."  The Plaza is an outdoor museum of romantic Spanish architecture and European art where people actually live and work every day amid its beauty. It was designed in 1922 as the nation’s first shopping district. Since then, its open-air public art gallery has continuously added to its collection, with fountains, sculptures and murals that bring to the heart of our city the very best of the Old World and the new.  The Plaza is named in the Project for Public Spaces "60 of the World's Great Places."