Agency: McCann NY
Location: New York, NY
Since its launch a century ago as one of the advertising world’s major agencies, McCann New York has played a pivotal industry role in defining how to understand and motivate consumers in an ever-changing communications environment. At McCann, this energy and expertise began on day one. When starting the agency, Harrison King McCann and his team declared that their point of difference would be a Truth Well Told philosophy that inextricably linked the deep truths of consumer insight with the stimulating excitement of well-expressed advertising. Truth Well Told was, and remains, a results-focused approach for uniting strategy and creativity.
In 1930, McCann merged with The Erickson Company, an agency with even older roots. The New York merger that established McCann Erickson also reinforced the shared corporate values of two founders who have been publicly cited for their leadership in establishing both the core general practices and ethical guidelines of the industry. This included their roles in helping to launch both the 4As and the Audit Bureau of Circulations. The New York agency has gone on as well to become the innovation crucible out of which lasting research and integrated marketing practices have been developed.
As is well known, the McCann Erickson Worldwide network is one of the world’s largest and certainly the most integrated and coordinated global ad agency system. As the flagship agency of this global network, McCann New York operates at the critical juncture where worldwide and national clients, markets, and media channels intersect. This infuses McCann New York with the sophisticated perspective that explains how it can work to produce effective advertising for a wide range of clients, whether global, national or retail, and in many different product and service categories.
From its origins in the early twentieth century through its expansive performance today, McCann Erickson has been known for its powerful impact on the business of its clients as well as on the advertising business at large. It’s in this New York agency where some of the most famous brand-building advertising has been developed, whether “I’d like to teach the world to sing” and “Mean Joe Greene” for Coca-Cola, or “I’m Worth It” for L’Oréal, or “It’s everything you always wanted in a beer. And less.” for Miller Lite, or “Priceless” for MasterCard, or “Army Strong” for the U.S. Army.
Top 3 Interesting Facts or Things to Do in the Agency's Host City?
- Empire State Building
- Freedom Towers
- Central Park
- Time Square
Top 3 Interesting Facts a #MAIP2017 Fellow Won't Find on the Agency's Website?
- Get ready to roll up your sleeves and be immersed in the fast-paced, ever-changing, incredibly fun world of advertising! During this 10-week program, you will gain a comprehensive understanding of the advertising business, work collaboratively in teams to solve a business challenge, create an integrated marketing campaign for a current or prospective client, and truly be valued as a junior member of your team.
- You will take part in weekly Learn & Lunch sessions, starting with an exploration of the various departments within McCann. Additionally, you will participate in many training programs offered to McCann employees.
- Interns that successfully complete the program will be considered for full-time positions upon graduation.