Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever. We employ about 2,000 full-time workers across six continents. We work on a variety of some of the most formidable brands in existence.
Top 3 Interesting Facts a #MAIP2017 Fellow Won't Find on the Agency's Website?
- We’re experts at creating live brand experiences, producing more than 15,000 events last year alone.
- We know sports: We’ve activated at every Olympics since 1996, we work with the NCAA, MLS, USGA, US Track and Field and more to create experiences.
- We know music: We’ve worked with 10 of the top 17 grammy nominees from 2014, from producing concerts with Macklemore and Florida Georgia Line, to sponsorship deals with 5 Seconds of Summer and One Direction.