4A's Learning & Development


From the highest-level agency executive to the student fresh out of high school or college considering a career in advertising, the 4A's believes it is a priority to foster a growing community of diverse, talented, and committed collection of exceptional individuals throughout the industry.

All MAIP fellows and alumni are able to participate in the 4A's training and development opportunities at a reduced cost!  Current MAIP fellows go through a robust Spring Training program, which includes 4A's industry attended and led webinars, at no cost.  

MAIP alumni working at 4A's member agencies are able to receive a 50% discount on webinars and those working at non-4A's member agencies receive a 25% discount. 

 

View below to see upcoming webinars and/or workshops

 


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apply the principles of storytelling to convert more business

MARCH 17, 2016
1:00 - 2:00 PM EST

Avoid predictable and uninspiring presentations with a new creative approach. Based on the aggressive best practices from Mirren’s new business training, this innovative webinar will focus on crafting a truly engaging and compelling final pitch deck – with the principal objective of converting business opportunities. 

Digitial innovation series:
Decoding sensory Media


MARCH 16, 2016
1:00 - 2:00 PM EST

On March 16th, Decoded will explore the Internet of Things and show you how the combination of code + data + hardware is driving the proliferation of connected devices and engagement with consumers.


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Harnessing The Power of our Culture to Drive Results (PwC)

MARCH 22, 2016
1:00 - 2:00 PM EST

Join Reid Carpenter, director of The Katzenbach Center at Strategy&, who will share insights from her more than 15 years of experience leading culture, communications and change programs to support business transformation. Carpenter will explain the best way to identity behaviors and engage “the critical few” to help create the domino effect that sparks the culture evolution.

 

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DIGITIAL INNOVATION SERIES: 
open source your innovation


MARCH 23, 2016
1:00 - 2:00 PM EST

        Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.