"Do great work, live great lives."
It's our own brand purpose, our rallying cry, our reality check. W&W started when our founder, Heidi, got sick of industry standards and mediocrity, dropped off the face of the advertising planet and drove across America in a pickup truck - only to discover she loved brand strategy, she just didn't love how it was done. So she decided to figure out a new way. We've lost track of how many times Heidi has vowed to shut it down if we ever get awful, but - fingers crossed - our great experiment is still going strong.
Top 3 Interesting Facts a #MAIP2016 Fellow Won't Find on the Agency's Website?
- Fluorescent tubes, cafeterias and suits - we hate them all. So we work in an apartment called the Den and do our best thinking sprawled on a couch in biker gear, rosé in hand.
- "Brave Meets Brave" is on our business cards, and we mean it: we regularly turn down clients who aren't willing to go there - to do the hard work of introspection, to make the tough calls that good brand strategy requires. We aren't boring people, and we don't do boring work.
- We have fairly regular engagements with the White House.
Top 3 Interesting Facts or Things to Do in the Agency's Host City?
Dangerous move, inviting a New Yorker to brag about their city. Aside from being the de facto capital of the Western world, the glittering pinnacle of our civilization, New York is the perfect environment to nurture a young strategist mind.
From the moment you finally wake up mid-commute on a subway you'll be inundated with a firehose of branding: the ads, clothes, apps, lifestyles and diversity of identities around you will challenge your creativity at every step.
Oh, and our office is around the block from Shake Shack.
#maipalum at agency:
- Valerie Nguyen, Founding Strategist, NYC