The MAIP Mission

The 4A's MAIP mission is to provide the advertising industry with the best talent through world-class development opportunities.


For over four decades, MAIP has been the industry leader in accomplishing this mission.

Unmatched in size and scale, MAIP has evolved into a professional development program and network. We impact the lives of over 3,000 professionals by providing the platform to launch and sustain their careers.


Say hello to our 4A’s Talent, Equity & Inclusion Team


About the 4A’s

Founded in 1917, the 4A’s is the leading authority representing the marketing communications agency business. Its mission is to empower agencies
to thrive—upholding creativity and innovation that influences commerce and culture—by advancing critical issues such as evolving agency models, talent retention, diversity and gender equality, and trust.