I had the idea to create this program when I got tired of complaining in my mind that there weren’t enough people who looked like me in my building. From there I started to ask myself, “Do I want to keep complaining or do I want to do something about it?”
The first thought I had was mentorship. I loved being a MAIP coach and giving back in the form of guidance and friendship. As it turned out, there were no ongoing programs that supported mentorship of diverse women on an ongoing basis.
I quickly started to realize this was not just about not wanting to be the token brown person in an agency photo. This was about the lack of access and power minorities have, and what we can do as a community to champion one another and celebrate our wins. And so, Women Who Create was born.
For now, the intention is to connect ethnically diverse college women pursuing a career in advertising with diverse badass women in the field. (That means you.) My ask of whoever is reading this is to consider that you could impact someone’s life–from inspiring new ideas through a brainstorm sesh to being a source of support in difficult times. You could be apart of a community that is in action to raise up the voices of diverse women of all ages and disciplines, and fill the seats and offices we’re qualified to be in. All it takes it one hour, twice a month.
Can we help increase the number of women creative directors from 10% to 15%? Can we help an advertising agency reach DiversityInc’s Top 50 companies for diversity? It’s up to you. Apply now to be a mentee or a mentor for 2018, or contact us to becomes a sponsor.
The Women Who Create team comprises MAIP Alumni, Shaunah Zimmerman and Ashlea Ramirez. This blog post was written by them for the 4A's MAIP Team.