Social Mosaic Communications: Alex Santiago (2010)


Social Mosaic Communications was born out of necessity and "rebeldía."

For nearly a decade, Alex Santiago's "side-hustle" has evolved into many forms of strategy, advertising and creative consultations. But from the beginning, his mission has been to Create With Purpose™. Today, he and his wife are focused on responsive branding from business plans to brand books.

SoSaic, as the '10 alum and '18 MAIPer to Watch Alex Santiago has called the boutique, now has developed and consulted local, national and international brands. Some brands @sosaic has helped are: Biohm Probiotics, Barry University, Zumba, Glanbia Performance Nutrition (BSN Supplements), US Foods, CDC en Español, Castrol, AP VAS, among others.


Today, @sosaic, has a sister agency in South Florida named Studio St. Louis, which is owned by a first-generation Haitian-American art director and designer. Together, they tackle most projects from strategy to execution—and their focus is for the culture and the "familia."

Their passion is helping other minority entrepreneurs build brands that are not afraid to revolutionize culture, but need help breaking through as well-established businesses.

Alex was born and raised in Mayagüez, Puerto Rico and has lived in Florida for 19 years. He holds a degree in Mass Communications from the University of South Florida and lives in Central Florida with his wife, Charity, two sons and a daughter. When he's not working in branding and advertising, he's producing and playing music in his hometown.

This post was written by Alex Santiago for the MAIP blog.