Pinata Love & Dear Big Brother: Joel Ramirez (2014)

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Joel Ramirez is an art director from Bakersfield California. He started at Publicis New York, then went client-side to Verizon's in-house ad agency called 140. When he's not pushing pixels, he's competing with his Latin Grammy-winning wife for a smile from their 9-week-old baby girl.

When Joel first moved to New York, he started turning one of his many stories into a short film. Piñata Love is about a little Chicano boy who gives a girl at his school a gift. Through no dialogue, the film subtly displays the beauty of young, innocent love in all its impulsiveness. His short has been featured in the San Francisco Latino Film Festival and New York International Children's Film Festival. NYICFF has just launched Viva Kids Flicks! Tour, which is a rolling film fest for children who otherwise don't have accessibility to film festivals. Also, this film's purpose—other than telling a simple love story—was to work with other creatives who share his passion. The film's next showing will be at the Greece International Film Festival.

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Joel's passion for stories also led to an opportunity to art direct a children's book called Dear Big Brother. The book was written by Poet Abeni Moreno from Los Angeles and Illustrated by artist El Oms, and it'll be released August 25th on Amazon. A paperback version will also be published by Blurb. The book is about a young woman and all the unforgettable memories she shared with her older brother during her adolescence. 


For now Joel is going to focus on family, then eventually pick up another project with El Oms about their grandmothers' stories and help promote his wife's band Flor De Toloache. You can follow his creative storytelling life @chicanojoel on Instagram, where you might also see a video of his Baby Amel levitating. Also, if you're interested in seeing his film Piñata Love in a city near you, contact them here or see the schedule.