Congrats, Josue Mendez (2018) - Digitas Multicultural Scholarship Winner!


We are proud to name #MAIP2018 Fellow Josue Mendez as the Digitas Multicultural Scholarship winner. Learn more about Josue's journey here:

My name is Josue Mendez, a Puerto Rican raised in the Bronx. I'm an assortment of all sorts of different things: a photographer, nerd, filmmaker, philanthropist, traveller, vlogger, and seltzer-water addict. I'm a graduate of CUNY Baruch College with a Bachelor's degree in Corporate Communication and a minor in Theatre.

This past summer was spent as a Public Relations intern at Edelman, working in the Digital department with the Community Management team. In the nine weeks spent at the firm, I've monitored and created social reviews and reports for the Dove (including Baby Dove and Dove Men+Care), AXE, WingStop, and Travel Portland accounts.


My sistine chapel of the summer was a tremendous social B2B campaign for the financial technology company Synchrony, in which I and the other Digital interns worked tirelessly to create - and was ultimately praised by the Digital leads and execs. 


Winning this award was completely surreal, and it truly sank in when I began hearing the first words of my essay being read aloud at the Face of Talent to a humongous audience. This goes beyond just my dedication to my work, but extends to the passion my parents had raising me. Both my mother and father were just as excited as I was winning this, with my phone receiving hundreds of texts reading different variations of the phrase "Are you serious?"

I grew up in a strange family household, where I was raised primarily by my mother but my father was still there - just in the sidelines. Financial burdens plagued us, as it tends to do with the families of first-generation citizens. This scholarship lets my mother rest a lot easier at night, as she worried whether or not she would be able to have the finances ready to tackle on this upcoming final semester. Knowing I can graduate this Fall without any debt means the world to everyone in my family, and truly humbles me knowing that my work ethic is being recognized by someone else other than myself and those closest to me.