237 Park Ave, New York, NY 10017
Focused on inspiration to activation, alumni have an opportunity to learn from senior thought-leaders in and outside of the industry on innovative best practices, while furthering their professional development and re-engaging with the alumni community.
Conversations around the changing faces of leadership coupled with workshops centered on the impact of generational differences in the workplace, financial literacy, and wellness will arm our attendees with a comprehensive toolkit to bring back to their agencies, as well as to implement in their personal lives.
The one constant within the advertising industry is change. Sit with Marla Kaplowitz, President and CEO of the 4A's and Marc Strachan, Chairman of ADCOLOR, on how the industry is evolving and what that means for both leadership and today's talent.
Moderated by Ela Mesa, Director of Educational Partnerships, 4A's
In today's time of rapid change and competition, the traditional leadership models require an entirely different set of expertise. This discussion will shed light on the skill-set one needs in order to effectively lead an agency in today's rapidly evolving industry.
Moderated by Bennett D. Bennett, Freelance Copywriter
This panel style discussion will shed light on 1) the challenges of being a creative POC in the industry, 2) the latest creative technologies used to meet the demands of the industry, 3) panelists personal inspiration/creative outlets, 4) changes needed within the creative discipline, and 5) insight on transitioning through from mid-level to senior-level creative roles.
Blurred Lines: Embracing Being Biracial as a Business Advantage - Shauna Sweeney, Head of Global Industry Marketing, Facebook
Join Shauna Sweeney, Head of Global Industry Marketing at Facebook and a proud Hapa for a discussion of privilege, potential, and possibilities in her personal journey and the coming biracial advertising boom.
Get Your Mind Right: Workplace Trauma and its Effect on Mental Health
This workshop explores how to build a trauma-informed culture in a workplace setting that integrates knowledge throughout the organization. Participants will develop an understanding of the impact of workplace trauma on individual health and relationships while equipping their toolkits with initiatives that HR department's should be implementing within the organizations culture to mitigate workplace trauma.
Mo' Money Mo' Problems: A Company’s Role in Your Financial Literacy - Marilyn F Booker, Managing Director, Urban Markets Group, Morgan Stanley
The focus of this workshop will be to create a synthesis of knowledge, awareness, skill, attitude, and behavior in money management that can be translated to both one’s personal life and overall business. Learn about what role your company/organization plays in your financial literacy, including but not limited to investments, stock holdings, and overall economic growth.
The ‘Real’ on Leadership: 6 Steps to Becoming a Boss People Want to Follow - Darla Price, SVP, Executive Account Director, McCann New York Executive Coach, IPG Women’s Leadership Network Chair Emeritus
Are you an up-and-coming leader, manager, or soon-to-be manager? It’s important that as you advance, you help your team learn and grow as well. This session will arm you with skills to lead with a coach mindset, and get the best performance out of your team.
Executive Presence 101: Cultivating your Inner CEO - Ronnie Dickerson Stewart, VP, Talent Engagement & Inclusion, Digitas
A term often blanketed in mystique, this workshop will aim at defining executive presence and how to cultivate it in order to obtain better professional opportunities
#IamRemarkable - Eartha Petersen-Farngalo, Global Solutions Lead, Google and Lindsay Leykin, Industry Relations Manager, Google
#IamRemarkable is a Google-backed initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond. This workshop will highlight to participants the importance of self promotion in their careers and provide them with the tools to start developing this skill today.
The Demands of Today's Talent: Exploring Generational Differences - Adam Smiley Poswolsky, Millennial Workplace Expert
The goal of this workshop is to help participants better understand how generational differences can have an effect on ones executive leadership style. This workshop will provide participants with the necessary tools to be able to effectively communicate with both Generation Z, who will now enter into the workforce, and Millennials, who comprise of more than 70% of today's workforce.
Alexis M. Agosto, Manager, Talent Engagement & Inclusion - Alumni Relations & Scholarships
As the industry is evolving, so do our needs as professionals. This roundtable discussion will help foster raw and real conversations on how MAIP can better develop, support, and assist its growing community of alumni.
The 4A’s is the leading authority representing the marketing communications agency business. Its mission is to empower agencies
to thrive—upholding creativity and innovation that influences commerce and culture—by advancing critical issues such as evolving agency models, talent retention, diversity and gender equality, and trust.