MAIP Summit

“The greatness of a community is most accurately measured by the compassionate actions of its members.” — Coretta Scott King

Thanks to everyone who attended our 2018 #MAIPSummit!

Focused on inspiration to activation, alumni have an opportunity to learn from senior thought-leaders in and outside of the industry on innovative best practices, while furthering their professional development and re-engaging with the alumni community.

From conversations around influencer marketing and workshops centered on managing innovation and the rise of machine learning, attendees will be armed with an action packed tool-kit to bring back to their workplaces, as well as to implement in their personal development.

Photos by Margarita Corporan Photography

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AGENDA

LOCATION: The Convene at 32 Old Slip

8:45 - 9:30AM

BREAKFAST AND REGISTRATION

9:30 - 9:45AM

WELCOME

• Taylor Yarbrough, Manager, Diversity & Inclusion, 4A's

• Ed Frankel, SVP, Director of Talent Acquisition, Omnicom Health Group

• Leo Wong, MAAEC Co-Chair (MAIP Alum)

• Keesha Jean-Baptiste, SVP, Talent Engagement & Inclusion, 4A's (MAIP Alum)

9:45 - 10:45AM

Keynote Speaker

Damien Reid, Group Business Director, Anomaly

10:45 - 11:30AM

THE FUTURE OF MULTICULTURAL MARKETING

Moderator: Pam Arbelaez, Project Manager, Business Development, Omnicom (MAIP Alum)

• Shanae Johnson, Group Account Director, Omnicom Media Group

• Detavio Samuels, President, Interactive One & One Solution

• Michael Sotelo, VP, Digital & Integrated Solutions, Alma DDB

• Will Yu, Public Speaker (MAIP Alum)

11:30AM - 12:20 PM

THE ART OF COLLABORATION: TECH, ADVERTISING, & DESIGN

Moderator: Christena J. Pyle, Director, Diversity & Inclusion, Omnicom; Director of ADCOLOR (MAIP Alum)

• Mariam Dilawari, Agency Partner, Facebook (MAIP Alum)

• Jeff Miller, Global Head of Creative Strategy, Snapchat (MAIP Alum)

• Saneel Radia, SVP, Business Transformation, R/GA and Executive Director, Greatist Good (MAIP Alum)

12:20 - 1:30PM

LUNCH & NETWORKING

1:30 - 2:30PM

WORKSHOPS: SESSION 1

Select 1 of the following workshops to attend:

A) Career Coaching led by Swati Doshi, Founder and Managing Partner, Human Results, LLC

B) Artificial Intelligence & Machine Learning led by Bill Marino, CEO, Uru

C) "Yes, And"...then what?: An Interactive Presentation on Collaboration led by Upright Citizens Brigade

D) Managing Creative Teams led by Jimm Lasser, Creative Director, Wieden+Kennedy

2:30 - 2:40PM

BREAK

2:40 - 3:40PM

WORKSHOPS: SESSION 2

Select 1 of the following workshops to attend:

A) Strategy Workshop led by Jess Greenwood, SVP, Head of Strategy, R/GA

B) Innovation Every Day: The Power of Empathy led by David Berkowitz, Head of Marketing, Storyhunter Inc.

C) AR/VR Workshop led by Jeff Miller, Global Head of Creative Strategy, Snapchat (MAIP Alum)

D) Get Your Piece of the PIE: Personal Branding in the Workplace led by Stacey Richter-Levy, Global Learning and Development Lead, Publicis Health

3:40 - 4:15PM

GUEST SPEAKER

Fireside Chat with Heidi Hackemer, VP Engagement, Chan Zuckerberg Initiative and Jonathan Jackson, Co-Founder, Head of Corporate Brand, Blavity

4:15 - 5:15PM

THE STATE OF INFLUENCER MARKETING

Moderator: Annie Heckenberger, VP, Group Creative Director, Emerging Media, Digitas Health LifeBrands

• Dan Cherry, Chief Strategy Officer, Translation

• Ashley Harris, Associate Vice President, Marketing, Sotheby's

• Stacey Kawahata, Strategy Director, VICE Media

• Elkanah Reed, CEO, Eleven

5:15 - 5:30PM

WRAP-UP

Carl Desir, VP, Talent Initiatives, 4A's

Speakers

Pam Arbelaez

#MAIPAlum

Project Manager

Omnicom

Mariam Dilawari

#MAIPAlum

Agency Partner

Facebook

Heidi Hackemer

VP, Client Engagement

Chan Zuckerberg Initiative

Keesha Jean-Baptiste

#MAIPAlum

SVP, Talent Engagement & Inclusion

4A's

Bill Marino

Co-Founder and CEO

Uru

Elkanah Reed

CEO

Eleven Digital, Inc.

Upright Citizens Brigade

Improvisational Theatre & Training Center

David Berkowitz

Head of Marketing

Storyhunter Inc.

Swati Doshi

Founder and Managing Partner

Human Results, LLC

Ashley Harris

AVP, Marketing

Sotheby's

Shanae Johnson

Group Account Director

Omnicom Media Group

Jeff Miller

#MAIPAlum

Global Head of Creative Strategy

Snap Inc.

Damien Reid

Group Business Director

Anomaly

Leo Wong

#MAIPAlum

MAAEC Co-Chair

Daniel Cherry III

Chief Strategy Officer

Translation

Ed Frankel

SVP, Director of Talent Acquisition

Omnicom Health Group

Annie Heckenberger

VP, Group Creative Director

Digitas Health LifeBrands

Stacey Kawahata

Strategy Director

VICE Media

Christena J. Pyle

#MAIPAlum

Director, Diversity and Inclusion

Omnicom

Detavio Samuels

President

Interactive One

Taylor Yarbrough

Manager, Diversity & Inclusion

4A's

Carl Desir

VP, Talent Initiatives

4A's

Jess Greenwood

SVP, Head of Strategy

North America

R/GA

Jonathan Jackson

Co-Founder, Head of Corporate Brand

Blavity

Jimm Lasser

Creative Director

Wieden+Kennedy

Saneel Radia

#MAIPAlum

SVP, Business Transformation

R/GA

Michael Sotelo

VP, Digital & Interactive Solutions

Alma DDB

Will Yu

#MAIPAlum

Freelance Strategist

MAIP Summit

“The greatness of a community is most accurately measured by the compassionate actions of its members.” — Coretta Scott King

Thanks to everyone who attended our 2018 #MAIPSummit!

AGENDA

Speakers

Meet Our Partners

Founding Partners

Exclusive Workshop Partners

Pipeline Partners

Alumni Engagement Partner

About the 4A's