By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
In addition to a full-time paid internship, MAIP fellows participate in a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. The workshops also grant fellows the opportunity to learn more about the host agency’s culture through networking with agency professionals post-workshop and agency tours. MAIP fellows residing in the larger markets will attend these workshops. Those residing in smaller markets will have the opportunity to participate in alternative networking events orchestrated by MAIP alumni and agency partners.
MAIP sources top talent from over 3,800 colleges, universities, and portfolio schools nationwide through low to high level engagement practices. Applicants are screened, interviewed and selected by industry recruitment professionals.
MAIP fellows are immersed in professional development opportunities that provide a holistic view of the advertising and media industry. Through interactive forums, these future innovators are equipped with key transferable skills, such as data analytics, content marketing and personal branding, to help them succeed as competitive individuals in the global marketplace.
The MAIP Alumni Association (MAA) fosters over 2,600 alumni and continues to grow each year. MAA Events include MAIP Cares Day, MAIP Incubators and Creative Showcases that allow the alumni to not only stay connected, but broaden their networks. The MAA also provides mentorship to each rising MAIP class, connecting future innovators with leading industry professionals.
Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.
It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.
As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.
To learn more: visit: www.aaaa.org